- Employment
- Full-time
- Seniority
- Mid-Level
- Department
- Retail & Boutique Operations
- Industry
- Fine Watches & Horology
- Posted
- Oct 30, 2026
About Birks
Founded in Montreal in 1879 by Henry Birks, Birks is a distinguished Canadian jewellery house whose heritage combines fine craftsmanship, refined design and attentive client service. Renowned for its diamond jewellery and enduring connection to life’s milestones, the brand occupies a distinctive place in Canada’s luxury landscape. As an employer, Birks brings together expertise in jewellery, luxury retail and client relationships, alongside the corporate disciplines that support its business. Its professional environment places a premium on product knowledge, attention to detail and the ability to create meaningful client experiences, offering a compelling setting for careers rooted in luxury and personal service.
The Watch Sales Advisor represents Rolex at Birks’ flagship store in downtown Montreal, creating memorable client experiences through personalized recommendations and relationship-building while achieving or exceeding sales targets. The role requires at least 2 years of luxury retail experience, including watch expertise, and strong working knowledge of French and English.
Role & Responsibilities
- Develop meaningful relationships with each client.
- Make personalized recommendations that meet clients’ needs.
- Foster a client-first environment.
- Continuously achieve or exceed sales targets.
Qualifications
- Strong team values.
- Excellent interpersonal and communication skills.
- Good organizational and learning skills.
- Strong working knowledge of French and English; proficient English is required, particularly for regular communication with employees and managers outside Quebec.
Skills
Experience
At least 2 years in luxury retail, including watch expertise.
Workplace
The successful candidate will be located in Montreal, Quebec, Canada.
Benefits
Various paid time-off programs, telemedicine, an Employee Assistance Program, access to training through Birks University, and an employee discount program.
Culture
Birks’ workplace culture is rooted in its Canadian heritage and fine-jewellery expertise, placing craftsmanship, attention to detail and personalised client service at the heart of its professional identity. Its environment blends respect for tradition with a contemporary approach to luxury, emphasising product knowledge, thoughtful presentation and lasting client relationships.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Birks, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Luxury Watch Consultant», «Timepiece Sales Advisor», «Watch Client Advisor», «Horology Sales Associate», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.