Canada Goose Art Director

Role & Responsibilities

• Partner with the Director, Brand Creative Lead to translate seasonal brand and product direction into editorial and motion concepts, mood boards, shot lists and visual treatments.
• Develop each concept as a 360-degree, multichannel idea, mapping its translation across OOH, retail theatre and windows, owned social, paid media, eCommerce and CRM.
• Present concepts, casting, location and studio plans, styling and treatment direction to creative leadership for approval.
• Prepare creative decks and shoot documents to guide production and execution across channels.
• Plan and shoot with every end use in mind, ensuring stills and motion capture formats and crops for OOH, in-store, social, paid and digital placements.
• Lead on-set creative for on-figure and off-figure product editorials, including still life, flat lay and form, as well as lifestyle and campaign extension content.
• Direct all aspects of shoots, including lighting, composition, talent direction, posing, styling and product presentation.
• Art direct on-set motion content, from product films and short-form social video to campaign cutdowns and behind-the-scenes content, working closely with directors, DOPs and videographers.
• Collaborate with photographers, stylists, hair and makeup teams, models and production partners to bring concepts to life.
• Make confident real-time decisions on set that protect the concept, product and schedule.
• Lead post-production through final delivery, including image selection, retouching direction, colour, video editing, sound and motion graphics review.
• Brief and manage retouchers, editors and motion designers, providing clear, consolidated feedback.
• Own final asset review and delivery, ensuring content meets brand, quality and format requirements across brand, social, eCommerce, retail and paid media.
• Work with the in-house Social and Content teams on social-first concepts and content creation as needed.
• Partner with Producers and Production to plan shoots, manage resources and deliver within budget and timelines.
• Collaborate with Brand, Marketing, Product, Merchandising, eCommerce and Retail teams to deliver a cohesive brand experience.
• Support eCommerce photoshoots when needed, maintaining styling, lighting and image consistency standards; this is secondary to the core editorial and motion focus.
• Bring forward new ideas, emerging trends and tools to elevate storytelling and improve ways of working.
• Oversee freelancers and vendors assigned to projects.

Qualifications

• At least 6 years of progressive art direction experience in fashion, apparel, luxury or beauty, in-house, at a studio or at an agency; this intermediate-to-senior role is not open to junior candidates.
• Fashion experience is required.
• Hands-on experience leading fashion photoshoots in studio and on location, from concept and presentation through final deliverables.
• Motion experience, including concept development, on-set direction and guiding edits for product films and short-form social video.
• Post-production experience, including image selection, retouching direction, colour and video edit review.
• A strong portfolio demonstrating on-figure and off-figure photography, motion and visual storytelling; portfolio submission is required with the application.
• Proven understanding of 360-degree, multichannel campaign execution, taking concepts through OOH, retail theatre, owned social and paid media, beyond a single hero image.
• Deep knowledge of lighting, composition, colour, styling, and photo and video production workflows.
• Confident presenter able to sell ideas to leadership and lead a crew on set.
• Experience creating social-first content is a strong asset.
• Calm, organized and solutions-oriented under tight timelines, with meticulous attention to detail.
• Collaborative team player who gives and receives feedback well and takes an active role in critiques and reviews.
• Degree or diploma in art direction, photography, design or a related field, or equivalent professional experience.

Skills

Experience

At least 6 years of progressive art direction experience in fashion, apparel, luxury or beauty, in-house, at a studio or at an agency.

Education

Degree or diploma in art direction, photography, design or a related field, or equivalent professional experience.

Compensation

The base compensation for this position ranges from CAD 86,000 to CAD 121,000 per annum.

Benefits

Comprehensive and competitive Total Rewards Program; career growth opportunities through internal and external programs; peer recognition through Goose Rewards and ICON Rewards; donation matching and paid volunteer time through CG Gives; resources supporting physical and mental health, embracing change and connecting with colleagues.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.