Canada Goose Brand Marketing Manager, North America

Role & Responsibilities

• Execute annual North America brand marketing priorities in alignment with regional business objectives and global brand direction.
• Support the Head of North America Marketing with regional brand planning and budget management.
• Lead, coach, and develop direct reports, setting strategic direction, decision rights, and accountability for channel execution.
• Work with direct reports to set strategy, prioritize investment, and define success metrics for Retail and Wholesale Marketing.
• Foster a collaborative, high-performance culture across direct reports.
• Lead North America Integrated Marketing Communications (IMC), connecting brand strategy with coordinated regional execution.
• Contribute to locally relevant strategies and 360° activation plans based on the Head of North America Marketing’s translation of global campaigns and brand initiatives.
• Develop integrated briefs, channel plans, and timelines across Media, PR, Talent & Partnerships, CRM/Clienteling, Retail, Wholesale, and Central-led channels where relevant, including E-commerce and Social.
• Lead cross-functional planning forums and formalize recommendations to create a cohesive customer journey and consistent regional storytelling.
• Represent North American consumer insights, cultural opportunities, and commercial requirements with Central Marketing teams.
• Deliver brand and business KPIs set by the Head of North America Marketing; define KPIs, monitor and evaluate activity, and turn results into recommendations for future plans and investment.
• Partner closely with the PR, Talent & Partnerships Manager to develop brand projects that generate cultural relevance, earned conversation, and sustained brand resonance.
• Shape regional strategic briefs, program narratives, and integrated amplification plans for partnerships.
• Identify cultural moments, partnership opportunities, and platforms that can expand reach among priority audiences while remaining authentic to the brand.
• Lead creative ideation, concept development, and end-to-end delivery of regional events, experiences, and high-priority special projects.
• Build integrated plans in collaboration with regional and central partners.
• Oversee agency and vendor relationships, scopes, production budgets, timelines, risk management, on-site execution, and post-program evaluation.
• Ensure experiences reflect premium brand standards, deliver a coherent story across touchpoints, and produce measurable brand and business impact.
• Lead cross-functional planning and recommendations, aligning regional and central stakeholders around shared priorities, roles, and business objectives.
• Translate market trends, consumer insights, cultural developments, and competitive activity into actionable business and investment recommendations.
• Present marketing strategies, business cases, performance updates, and investment recommendations to leadership.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 6–8+ years of progressive experience in brand marketing or Integrated Marketing Communications, with broad 360° planning responsibility.
• Experience developing and leading integrated 360° campaigns and translating global brand strategy into effective regional plans.
• Proven success leading events, experiential programs, partnerships, and complex cross-functional special projects.
• Working knowledge of retail, wholesale, and CRM channels, with the ability to set direction for specialists without serving as the functional expert or day-to-day executor.
• Experience managing significant budgets, agencies, and vendors, and evaluating brand and business impact.
• Demonstrated people leadership and ability to influence senior stakeholders within a matrixed organization.
• Experience within luxury, fashion, retail, consumer, or culturally relevant brands preferred.
• Strong interpersonal, communication, and cross-functional collaboration skills.
• Entrepreneurial self-starter with the agility to navigate change and operate effectively within a matrixed organization.
• Highly organized, with the ability to prioritize and manage multiple projects simultaneously.
• Data-driven and commercially minded, with an understanding of EBIT and financial performance.
• Strong understanding of the luxury market and consumer mindset.
• Creative thinker with a strong pulse on culture, emerging trends, and the competitive landscape.

Skills

Experience

6–8+ years of progressive experience in brand marketing or Integrated Marketing Communications, with broad 360° planning responsibility.

Education

Bachelor’s degree in Marketing, Business, Communications, or a related field.

Compensation

The base compensation for this position ranges from CAD 102,000 to CAD 141,000 per annum.

Benefits

Comprehensive and competitive Total Rewards Program; career growth opportunities through internal and external programs; Goose Rewards and ICON Rewards; donation matching and paid volunteer time through CG Gives; tools and resources supporting physical and mental health, change, and colleague connection.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.