- Employment
- Full-time
- Seniority
- Senior
- Compensation
- $73,000–102,000/year
- Department
- Creative, Design & Styling
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Nov 2, 2026
Canada Goose is hiring a Senior Copywriter for its Toronto head office in a hybrid role. The position leads brand voice, storytelling and integrated campaign copy across channels, while mentoring writers and overseeing copy quality; salary range is CAD 73,000–102,000 per year, with the actual offer depending on experience, skills and role alignment.
Role & Responsibilities
- Define, evolve and champion Canada Goose’s tone of voice, ensuring consistency across channels and markets.
- Own and maintain the brand voice guidelines, style guide and glossary of terms.
- Develop seasonal narratives, campaign lines and product storytelling that build brand equity and connect with customers.
- Lead naming and messaging frameworks, including seasonal style and colour naming with Design and Merchandising.
- Partner with the Director, Brand Creative Lead and Art Directors to turn briefs into integrated campaign concepts that unite words and visuals.
- Develop ideas as 360-degree programmes across OOH, retail theatre and windows, owned social, paid media, film, eCommerce, CRM and PR.
- Write and shape scripts, voiceovers and on-screen copy for brand films, product films and social video.
- Lead brainstorms and contribute big ideas, not only the supporting copy.
- Present and sell ideas to creative leadership and cross-functional partners with clarity and a strong rationale.
- Set a high standard for language, voice, rhythm and narrative structure across consumer-facing work.
- Provide final copy review across the team’s work, from headlines and long-form editorial to product copy, email and social.
- Partner with Product and Legal to validate product claims and ensure copy is accurate.
- Work with translation partners to ensure copy reads authentically in French and across global markets.
- Lead copy across the Creative team and mentor writers through clear direction, regular feedback and shared craft standards.
- Guide copy priorities across projects, and brief and oversee freelance writers as needed.
- Build and refine the copywriting process and approval workflow within Creative and across the organization.
- Partner with Brand, Marketing, Product, Merchandising, eCommerce, Social, Retail and Communications teams to bring messaging into projects early.
- Stay current with culture, fashion and storytelling trends to keep the brand voice fresh and relevant.
Qualifications
- At least 8 years of copywriting experience at a leading agency or in-house brand team, ideally in fashion, luxury or premium consumer brands.
- Proven experience leading copy for integrated 360-degree campaigns from concept through execution across OOH, retail, social, paid media and film.
- Exceptional storytelling ability and demonstrated mastery of voice, tone and narrative craft.
- Strong conceptual thinking and the ability to develop multiple compelling solutions to a brief.
- Experience writing for film and motion, including scripts and voiceover.
- Experience developing or owning a brand voice and style guide.
- Experience leading copy on projects and mentoring other writers.
- Portfolio demonstrating produced, integrated campaign work and range, from major brand ideas to product storytelling; portfolio required with application.
- Strong understanding of the luxury fashion customer and product storytelling.
- Exceptional writing, editing and proofreading skills, with meticulous attention to detail.
- Confident presenter and collaborator, able to work effectively with internal and external partners at all levels.
- Organized and solutions-oriented, with the ability to manage multiple priorities and tight timelines.
- Bilingualism in English and French is an asset.
- Degree in English, Journalism, Communications, Advertising or a related field, or equivalent professional experience.
Skills
Experience
At least 8 years of copywriting experience at a leading agency or in-house brand team, ideally in fashion, luxury or premium consumer brands.
Education
Degree in English, Journalism, Communications, Advertising or a related field, or equivalent professional experience.
Workplace
The successful candidate will be located in Toronto, Ontario, Canada.
Explore jobs in Ontario or in Canada.
Compensation
The base compensation for this position ranges from CAD 73,000 to CAD 102,000 per annum.
Benefits
Comprehensive and competitive Total Rewards Program; career growth opportunities through internal and external programs; Goose Rewards and ICON Rewards; donation matching and paid volunteer time through CG Gives; resources supporting physical and mental health, embracing change and connecting with colleagues.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Canada Goose, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Senior Brand Copywriter», «Senior Creative Copywriter», «Senior Advertising Copywriter», «Senior Content Writer», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.