Coach Sales Associate
- Location
- Richmond British Columbia Canada
- Employment
- Part-time
- Seniority
- Entry-Level
- Compensation
- $18.25–21.50/hour
- Department
- Retail & Boutique Operations
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Sep 27, 2026
About Coach
Founded in New York in 1941, Coach is a modern American luxury house celebrated for its leather craftsmanship, effortless style, and optimistic spirit. As an employer, the brand offers a dynamic environment where heritage and innovation meet across design, retail, merchandising, digital, and corporate functions. Coach values creativity, inclusivity, and personal growth, encouraging teams to bring authentic perspectives to a global business with a distinctly New York attitude. Guided by its commitment to quality, self-expression, and responsible progress, Coach provides opportunities for talent to shape meaningful customer experiences while contributing to the continued evolution of an iconic lifestyle brand.
Coach seeks a Sales Associate to deliver an elevated, personalized shopping experience at its Richmond Centre location. This role combines luxury retail service, omni-channel selling, and team collaboration to drive brand loyalty and revenue through client relationship building, cross-selling, and operational excellence in a fast-paced environment.
Role & Responsibilities
- Represent Coach as a brand ambassador and deliver elevated, personalized shopping experiences adhering to the Coach Guide to Style and Service standards
- Build lasting client relationships through personalized styling, expert product knowledge, and fashion advice
- Drive sales through strategic cross-selling, upselling, and tailored product recommendations
- Utilize mobile POS, clienteling tools, and social selling platforms to capture customer data and encourage repeat purchases
- Develop and execute personal sales plans to meet or exceed individual and team KPIs
- Source new customers, maintain client relationships, and execute follow-up strategies to close sales
- Maintain high energy levels on the sales floor, manage multiple customers simultaneously, and adapt selling techniques to meet business needs
- Complete daily operational tasks including cash wrap processing, inventory management, replenishment, and visual merchandising while maintaining service standards
- Maintain sales floor and stockroom cleanliness and organization, ensure adequate stock levels, and adhere to retail policies and asset protection procedures
- Process transactions efficiently including purchases, returns, exchanges, and online order pickups
- Support inventory cycles by receiving shipments, stocking shelves, and managing product movement
- Foster a collaborative, trust-based team environment and encourage peer performance
- Participate in brand initiatives, training programs, and inclusion activities
- Welcome feedback, adapt behaviors, and maintain a calm, professional demeanor
Qualifications
- 1+ years of sales experience (luxury retail preferred)
- Strong proficiency with POS systems and basic computer competency (iPad, laptop, mobile POS)
- Demonstrated knowledge of fashion trends and competitive landscape
- Strong English language proficiency
- Ability to work in a fast-paced, dynamic retail environment
- Flexibility to work nights, weekends, peak seasons, and public holidays as required
- Physical ability to lift at least 25 lbs regularly (up to 50 lbs occasionally), climb, bend, kneel, and maneuver throughout sales floor and stockroom
Skills
Experience
1+ years of sales experience, preferably in luxury retail, with demonstrated knowledge of fashion trends and competitor activity. Experience with POS systems, mobile technology, and social media platforms is valued. Luxury retail background, clienteling proficiency, and social media content creation experience are preferred.
Education
High school diploma or equivalent; a combination of relevant education and professional sales experience will be considered.
Workplace
The successful candidate will be located in Richmond, British Columbia, Canada, with easy access to Vancouver.
Compensation
The base compensation for this position ranges from CAD 18.25 to CAD 21.50 per hour.
Benefits
Medical insurance, dental insurance, vision insurance, 401(k), paid paternity and maternity leave, commuter benefits, disability insurance, tuition assistance.
Culture
Coach fosters a creative, inclusive workplace where teams are encouraged to bring authenticity, craftsmanship, and modern optimism to everything they do. As part of a global fashion house with a strong New York heritage, it offers a collaborative environment that values innovation, diversity, and personal growth.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Coach, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Retail Associate», «Sales Advisor», «Client Advisor», «Style Advisor», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.