- Employment
- Full-time
- Seniority
- Manager
- Department
- E-Commerce, Digital & Data Analytics
- Posted
- Nov 6, 2026
About L’Oréal Luxe
L’Oréal Luxe is the L’Oréal division responsible for luxury fragrance, makeup and skincare. It operates beauty houses including Lancôme, Kiehl’s and Aesop, and develops products under licence for fashion houses including Prada and Giorgio Armani.
The E-Retail Manager leads strategic and operational management of L’Oréal Luxe brands on the platform, integrating e-retail into 360° activations and optimizing visibility and performance. The role spans brand partnerships, product content and SEO, media and influencer campaigns, operational execution and medium-term growth strategy. This is a permanent, full-time position.
Role & Responsibilities
- Manage the strategic and operational presence of L’Oréal Luxe brands on the platform, integrating e-retail into 360° brand activation plans and maximizing product visibility and performance.
- Establish and maintain relationships with L’Oréal Luxe brands to integrate e-retail into activation plans for launches, events and promotions.
- Co-create influencer strategies to drive qualified traffic to product pages.
- Build relationships with the global and U.S. Luxe communities to share best practices and accelerate business growth.
- Collaborate with brands to create and maintain high-quality product-page content, applying e-retail SEO best practices and meeting Canadian legal and commercial requirements.
- Execute e-retail initiatives operationally, working closely with the KAM team on visibility, inventory, pricing and promotions.
- Help define paid media strategy with agencies and partners to recruit new consumers and optimize investment.
- Design and execute marketing campaigns in coordination with internal teams and within negotiated annual COOP budgets.
- Monitor results and adjust plans, proposing activations informed by past and forecast sales.
- Lead influencer strategy with the A&I team to increase product visibility and achieve traffic and conversion objectives.
- Develop a medium-term vision to support brand growth through these levers, understand the business environment, and identify innovative opportunities that contribute to account growth and profitability.
Qualifications
- Proven experience in brand management in e-retail or e-commerce.
- Experience managing marketing campaigns, including influencer programmes and media agencies.
- Strong analytical skills and the ability to use data insights to improve product performance.
- Excellent communication, leadership and project management skills, with a results-oriented approach.
- Numerical aptitude and proficiency in Excel, PowerPoint and internal tools.
- Curiosity, a desire to learn and the ability to develop in a continuously evolving environment.
Skills
Experience
Proven experience in brand management in e-retail or e-commerce; experience managing marketing campaigns, including influencer programmes and media agencies.
Workplace
This position is based in Montreal, Quebec, Canada.
Culture
Some roles serve a single house or counter. Others span several houses, from advisors who present more than one fragrance line to planners who coordinate stock across the division.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.