- Employment
- Full-time
- Seniority
- Mid-Level
- Department
- Retail & Boutique Operations
- Posted
- Nov 13, 2026
About L’Oréal Luxe
L’Oréal Luxe is the L’Oréal division responsible for luxury fragrance, makeup and skincare. It operates beauty houses including Lancôme, Kiehl’s and Aesop, and develops products under licence for fashion houses including Prada and Giorgio Armani.
The Marketing Activation Specialist coordinates and executes L’Oréal Luxe brand activations across physical and digital retail channels, aligning retailer launches, merchandising, promotional content and campaign performance. This is a permanent, full-time position in Montréal.
Role & Responsibilities
- Coordinate and execute brand activations across physical and digital retail channels, connecting marketing campaigns with commercial realities and ensuring smooth launches with retailers and shoppers.
- Coordinate new product launch execution by retailer with Key Account Managers, aligning event timelines and commercial targets.
- Partner with Merchandising to deploy in-store planograms, organise sampling plans, and support point-of-sale Beauty Tech activations to elevate shopper touchpoints.
- Adapt and localise promotional assets for retailer campaigns across online and offline touchpoints, working closely with product and digital teams.
- Track activation sell-out and campaign performance alongside commercial partners, gathering key data to shape upcoming activations.
Qualifications
- Practical skill in activating retail touchpoints across online and offline shopping journeys.
- Ability to understand retailer specificities and help build tailored activation solutions that support mutual growth.
- Experience rolling out in-store merchandising guidelines, promotional spaces, and planograms.
- Solid grasp of brand identity and messaging, ensuring consistency across all point-of-sale materials.
- Proven ability to work cross-functionally with marketing, sales, supply chain, and retail teams.
Skills
Workplace
The successful candidate will be located in Montreal, Quebec, Canada.
Benefits
Encouragement to try new ideas and take risks, opportunities to grow beyond one’s potential, and meaningful responsibility from day one; an inclusive environment where people can speak up and thrive; opportunities to contribute to societal or environmental causes.
Culture
Some roles serve a single house or counter. Others span several houses, from advisors who present more than one fragrance line to planners who coordinate stock across the division.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.