Luxury Lexicon A definition

Consultative selling

Consultative selling uses questions and attentive listening to guide a recommendation based on what the customer needs.

A customer asking for a gift may have a recipient, occasion and budget in mind. The advisor draws those details out, listens to the answers and explains why a particular option fits. A follow-up question can change the recommendation. In fragrance retail, for example, learning that the recipient already wears a certain perfume gives the advisor a reason to explore a related scent or suggest something different. Each recommendation should be traceable to something the customer said.

In job listings

Luxury retail roles may describe the same practice in their own words: listening, advising and building a relationship with a client. The phrase says more about how a sale is made than about any target attached to it. Search local jobs for “retail”.

References

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