Suggesting an additional product that complements the one a customer is considering or buying.
Cross-selling adds a relevant complementary suggestion to a customer’s consideration of a product. An adviser first establishes what the customer is buying or interested in, then explains how another item could work with it. A belt suggested alongside trousers is a simple example of the relationship between the products. The additional item should have a clear use or connection that the customer can assess. Upselling instead encourages a customer to choose a higher-value version or option. Both techniques can occur during the same conversation, but they describe different recommendations.
In job listings
Bottega Veneta required its Client Advisor in Montreal to use cross-selling alongside other selling techniques within the Bottega Veneta Client Journey. The employer linked these techniques with transaction performance and closing sales, while listing cross-selling and upselling separately as parts of the adviser’s selling work. Search local jobs for “cross-selling”.
