Key performance indicator: a measure used to assess progress toward a specific business goal.
A KPI connects a measurable result to a business objective. Teams select indicators that help them judge progress, then review the figures over a defined period and use them to guide action. In retail, conversion rate can help assess how effectively visits become purchases, while average transaction value describes spending per sale. These measures answer different questions, so choosing a KPI requires clarity about the goal. A dashboard may contain many metrics, but the key indicators are those selected as especially useful for assessing the performance the business wants to improve.
In job listings
Moncler’s Senior Client Advisor role in Vancouver required achieving individual sales goals and key performance indicators including units per transaction, data capture, repurchase rate and conversion. The client-facing employee was accountable for several measures, each covering a different aspect of sales or client relationships. Search local jobs for “kpi”.
