Public relations: managing communication and relationships with the media and other public audiences.
Public relations builds and maintains relationships between an organization and the audiences that affect its reputation. Media relations is one part of that work, involving communication with journalists and other editorial contacts. A team may prepare information, coordinate access to products and respond to enquiries so that others can understand and report on the business. Editorial independence remains a practical distinction: providing a story or product does not give the brand control over the resulting coverage. PR can support wider marketing activity while pursuing relationships and reputation beyond an immediate sale.
In job listings
MAC’s regional education trainer in Ontario was to help the PR team with backstage events and press launches. Canada Goose’s Toronto brand marketing manager would work with its PR, talent and partnerships manager on events and projects intended to interest audiences in the brand. In both jobs, publicity involved work with colleagues outside the PR team. Search local jobs for “marketing”.
