Search engine optimization: improving a website so search engines can understand it and people can find it through unpaid results.
SEO combines content work with technical work on a website’s structure and accessibility to search engines. Teams consider the words people search for, make page content understandable and ensure that search engines can index the relevant pages. Images, code and links also form part of the work. The aim is to improve eligibility and visibility in unpaid search results, rather than purchase an advertising placement. This gives a newcomer a useful distinction between improving the website itself for organic discovery and paying a search platform to distribute an advertisement.
In job listings
Holt Renfrew’s Manager, Digital Analytics & Organic Growth role in Toronto required an understanding of SEO alongside web and e-commerce analytics, conversion rate optimization and product discovery. Improving organic discovery meant working with the ecommerce, content, product and technology teams. Search local jobs for “seo”.
