Marketing activity with retailers and distributors to support a product’s visibility and sales through their channels.
Trade marketing addresses the partners through which a brand reaches shoppers. A brand explains its product range, target customers and proposed marketing support so that a retailer or distributor can assess the value of working together. Planning can cover where the partner fits within distribution and what benefits the collaboration should deliver. Communication may also give retail partners practical information about upcoming activity or shipping deadlines. The useful distinction is the immediate audience: trade marketing works through a business relationship, even when its eventual purpose is to encourage consumer purchases.
In job listings
Kering Eyewear’s Luxury Brand Ambassador role in Vancouver involved working with customers to maximize sell-through through visibility projects and trade marketing activations. The employee helped business customers improve product visibility so that goods would reach the shoppers who bought them. Search local jobs for “trade marketing”.
