Very important client: a customer category used by some houses for a high level of personal service; each house sets its own criteria.
VIC status helps a house organize personal service for selected clients. Depending on the business, this can involve individual engagement plans, invitations, special orders or priority coordination between retail and production teams. Staff may record preferences, arrange appointments and follow an order through several departments so that the service remains consistent. The category has no universal spending threshold or fixed package of benefits. A newcomer should distinguish the client’s classification from the work used to maintain the relationship: clienteling can serve customers across several tiers, while VIC identifies a particular client group.
In job listings
Chanel’s Alterations Lead role in Toronto included conducting VIC fittings, with home, hotel or remote sessions when needed. The employee had to take the client category into account when organizing the alterations service. For this role, personal service extended to arranging fittings in settings beyond the usual workplace. Search local jobs for “clienteling”.
