Luxury Lexicon A definition

Virtual selling

Advising and selling to customers remotely through video, messaging or other digital contact.

Virtual selling brings personal sales assistance into a remote interaction. An advisor can discuss a customer’s needs, show products by video or exchange recommendations through chat and messaging. The conversation helps the customer assess options and decide how to proceed with a purchase without being physically present with the advisor. It can form part of a wider service that connects digital contact with store appointments or order fulfillment. The useful distinction is the presence of assisted selling: a customer browsing an online catalogue alone is using ecommerce, but is not necessarily receiving virtual selling support.

In job listings

Fendi’s Omnichannel Stock Associate role in Toronto supported product requests across retail and digital channels and collaborated with the store team on virtual selling processes. This example shows the stock team’s contribution to remote sales service: fulfilling and facilitating product requests formed part of the work behind the customer interaction. Search local jobs for “virtual selling”.

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