Visual merchandising is the presentation of products in a store through displays, fixtures and their placement.
A display makes a choice about what the customer sees first. The same jacket might appear in a window to introduce a collection and beside complementary pieces on the sales floor. Buying determines which pieces enter the assortment. Visual merchandising gives the available pieces a place, then adjusts the display as stock and the story of the collection change.
In job listings
In Toronto, Christian Dior asked a boutique director to keep the presentation in line with campaigns. A separate visual merchandising specialist posting called for displays to change as products sold and new pieces launched. The two roles carry different responsibility for the same presentation. Search local jobs for “visual merchandising”.
