Selling products to retailers or other businesses that will resell them.
A wholesale transaction supplies a business buyer rather than the final consumer. A brand may sell directly to retailers through its own sales team, or products may pass through a distributor before reaching a shop. Orders commonly involve quantities, delivery arrangements and payment terms agreed between the businesses. The retailer then offers the goods to its customers. Quantity alone does not define the channel, since the buyer’s purpose also matters. A brand can operate wholesale alongside its own stores and online sales, with different relationships and stock requirements for each route to market.
In job listings
Kering Eyewear’s Luxury Brand Ambassador role in Vancouver sought a record of growing sales and building distribution among wholesale customers. That requirement connects the channel with developing business accounts and expanding the outlets carrying products. The role concerned selling to retail partners. Search local jobs for “wholesale”.
